AGENDA

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7:00 AM - 5:00 PM (CST)
Registration
 
 
 
7:15 AM - 8:00 AM (CST)
P2PI CONNECT Hosted Buyer Program Breakfast
Exclusive breakfast for CONNECT hosts and guests
 
 
8:00 AM - 12:00 PM (CST)
P2PI CONNECT Hosted Buyer Program
Exclusive meetings for CONNECT hosts and guests
 
 
12:00 PM - 1:00 PM (CST)
P2PI CONNECT Hosted Buyer Program Lunch
Exclusive lunch for CONNECT hosts and guests
 
 
1:00 PM - 5:00 PM (CST)
P2PI CONNECT Hosted Buyer Program
Exclusive meetings for CONNECT hosts and guests
 
 
5:00 PM - 6:00 PM (CST)
40 Under 40 / Hall of Fame Awards Ceremony & Reception

Join us in celebrating the next generation of leaders along with industry icons who are 2025 recipients of the 40 Under 40 Awards and inductees of the Hall of Fame.

 
 
7:00 AM - 5:00 PM (CST)
Registration
 
 
 
 
7:30 AM - 8:30 AM (CST)
Breakfast
 
 
 
 
8:30 AM - 8:35 AM (CST)
General Session: Welcome Address and Opening Remarks
 
 
 
 
8:35 AM - 9:25 AM (CST)
General Session: Reimagining Convenience: BP and the Shopper Experience of Tomorrow
 
Derek Gaskins
Derek Gaskins - Head of Guest Experience, BP
 
9:25 AM - 9:55 AM (CST)
General Session: Partner Session
 
 
 
 
9:55 AM - 10:25 AM (CST)
Getting In-Store Retail Media Beyond the Beta Phase
 
Sarah Marzano
Sarah Marzano - Principal Analyst, Retail & Commerce Media, emarketer
 
10:25 AM - 10:55 AM (CST)
Purpose That Pays Off: How Ace Hardware and Its CPG Partners Turn Cause into Commerce
 
Julie Breckenkamp Christine Doucet Jeff Gooding Chris Huot
Julie Breckenkamp - Vice President, Corporate Partnerships, Children's Miracle Network Hospitals
Christine Doucet - Director, Communications, Engagement & Ace Foundation, Ace Hardware Foundation
Jeff Gooding - Corporate Vice President - Consumer Marketing, Ace Hardware
Chris Huot - Corporate Vice President - Merchandising, Ace Hardware
 
11:00 AM - 11:20 AM (CST)
Networking Break on the Expo Floor
 
 
 
 
11:00 AM - 2:00 PM (CST)
Activating Audience Data at Scale: Inside CVS's Store of the Future
 
 
 
 
11:25 AM - 11:45 AM (CST)
Turning Fuel Stops into Sales: How CPG Brands Are Driving In-Store Lift
 
Cari Matykiewicz
Cari Matykiewicz - VP, Client Partnerships, GSTV
 
11:50 AM - 12:20 PM (CST)
The Other F Word: Smashing the Funnel in an Always-On Retail World
 
Jennifer Silverberg
Jennifer Silverberg - Co-Founder and CEO, SmartCommerce
 
12:30 PM - 2:00 PM (CST)
Workshop: The Power of Presence: Reinventing In-Store Impact in a Digital World
 
Dan Sabanosh
Dan Sabanosh - Director of Shopper Marketing, Great Northern Instore
 
Lunch
 
 
 
 
Workshop: Creating Certainty in Times of Uncertainty
 
Trina Rizzo
Trina Rizzo - Chief Revenue Officer, InMarket
 
2:00 PM - 5:00 PM (CST)
BACi Share Group
 
Chris Perry Katie Quinn Beth Brickel
Chris Perry - Chief Learning Officer, firstmovr
Katie Quinn - Industry Manager, Alcohol, DoorDash
Beth Brickel - Vice President of Research, EnsembleIQ
 
2:05 PM - 2:35 PM (CST)
Connected Commerce Ecosystem - We Are All Selling to Each Other and Partnering Together
 
April Carlisle Julie Eddleman Jody Kalmbach Steve McGowan
April Carlisle - EVP, Commerce, Spark Foundry
Julie Eddleman - Chief Commercial Officer, DoubleVerify
Jody Kalmbach - Group Vice President, Product Experience, Kroger
Steve McGowan - Sr. Director, Consumer Experience, Mondelēz International
 
2:35 PM - 4:10 PM (CST)
The LIVE Link-Up
 
 
 
 
4:15 PM - 4:35 PM (CST)
Redesigning Loyalty In a Value-Driven Landscape
 
Ryan Draude
Ryan Draude - Head of Loyalty & CRM, Giant Food
 
4:40 PM - 5:00 PM (CST)
Partner Sessions
 
 
 
 
5:00 PM - 5:30 PM (CST)
Happy Hour on the Expo Floor
 
 
 
 
5:30 PM - 6:30 PM (CST)
Women of Excellence Awards Ceremony & Cocktail Reception
 
 
 
 
7:00 AM - 5:00 PM (CST)
Registration
 
 
 
 
8:00 AM - 9:00 AM (CST)
Breakfast
 
 
 
 
9:05 AM - 9:50 AM (CST)
General Session: Keynote
 
 
 
 
9:50 AM - 10:20 AM (CST)
General Session: Partner Session
 
 
 
 
10:20 AM - 10:50 AM (CST)
Emotion in Motion: Transforming In-Store Marketing via Emotional Insights
 
Soche Picard
Soche Picard - Chief Executive Officer, Arc Worldwide
 
10:50 AM - 11:20 AM (CST)
General Session: Partner Session
 
 
 
 
11:25 AM - 11:55 AM (CST)
Networking Break on the Expo Floor
 
 
 
 
12:00 PM - 12:20 PM (CST)
New BevAlc Marketing Opportunities at Retail
 
David Glaza Trish Surfus
David Glaza - CEO, DIGITS
Trish Surfus - Senior Manager, Trade Marketing, Oliver Winery
 
Partner Sessions
 
 
 
 
12:25 PM - 12:45 PM (CST)
Retail Media Reality Check: Challenges, Opportunities, & What's Next
 
Collin Colburn Ben Galvin Kelly Spehar
Collin Colburn - Vice President, Commerce & Retail Media, IAB
Ben Galvin - Senior Director, Omnichannel Retail Sales & E-Commerce, Monster Energy Company
Kelly Spehar - Global Retail Media Strategy Director, Mars Snacking
 
12:45 PM - 1:45 PM (CST)
Lunch
 
 
 
 
1:50 PM - 2:20 PM (CST)
When Your Customer Is an AI: Building Brand Love in an Agent-Led Shopping Journey
 
Kiri Masters
Kiri Masters - Analyst, Retail Media Breakfast Club
 
2:25 PM - 3:45 PM (CST)
The LIVE Link-Up
 
 
 
 
2:55 PM - 3:15 PM (CST)
Breakout 2: Adult Beverage
 
 
 
 
3:50 PM - 4:10 PM (CST)
Whose Lane is it Anyway? Breaking Down Barriers Between Creative and Execution
 
Angela McConnell
Angela McConnell - Senior Account Manager, Logistics, Marketing Services, Deutsch Family Wine and Spirits
 
Connecting Commerce Content, Social, and In-Store for a “Soup-er” Experience
 
Nathan Hayden Christopher O'Grady
Nathan Hayden - Vice President of Marketing, Blount Fine Foods
Christopher O'Grady - EVP of Sales & Partnerships, Breaktime Media
 
4:15 PM - 4:35 PM (CST)
Building Best-in-Class Omnichannel Programs & Strategies
 
Sean Barrett Dianne Le Maggie Gilliam Hoy
Sean Barrett - Former Chief Marketing Officer, Albertsons Companies
Dianne Le - Director, Omni Shopper Marketing, Avocados From Mexico
Maggie Gilliam Hoy - Senior Director Omni COE Lead, Kellanova
 
Winning at Retail: How to Scale Your Events for Success
 
Erin Anderson Elaine Bragg
Erin Anderson - Senior Director of eCommerce and Omni-Activation, Danone North America
Elaine Bragg - VP - Executive Creative Director, TPN
 
4:35 PM - 5:00 PM (CST)
Happy Hour