This session will explore emerging trends that are redefining consumer behavior in today's rapidly evolving marketplace. AI technological advances are changing the way consumers think about their shopping preferences. Economic factors are shifting societal values. Consumers are flexing their political brain when making shopping decisions more than ever before. This analysis will highlight the growing influence of digital innovation, the rise of conscious consumerism, and the increasing expectation for transparency and authenticity from brands. Understanding these trends is imperative for businesses aiming to meet the changing needs of the modern consumer.

The digitization of the store — retail’s next megatrend — has catalyzed the recent rise of in-store retail media. If 2024 was the year that digital screens began to proliferate across physical retail, then 2025 will demonstrate their ubiquity and the inevitability of stores’ digital future. In this featured keynote, analyst Andrew Lipsman of Media, Ads + Commerce shares his vision of the future of in-store retail media and how advancements in creative, planning, activation and measurement will shape the year ahead.

Following his presentation, there will be a 10-minute Q&A session featuring experts from Vibenomics and Vestcom, providing real-world perspectives and answering your most pressing questions. Don't miss this opportunity to stay ahead in the dynamic world of in-store retail media.